Miffy rakes in the cash
Hello Kitty is not the only cutesy animal character plastered all over Japan. Miffy, a cartoon rabbit created by Dutch illustrator Dick Bruna, may not rank quite as highly as Sanrio’s character in terms of brand recognition and earnings, but she still manages to make Bruna and friends over ¥40 billion (US $332 million) a year on products not including the picture books where she got her start.
Yomiuri Shimbun recently reported on Miffy, and Wikipedia has a brief article with some links.
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