Poor reception of ‘Warm Biz’ linked to low spending numbers
Despite signs of economic recovery in recent months (foremost being the Nikkei’s strong performance), retail spending was down 0.3% from last year, with clothing one of the harder-hit retail sectors, reports the Financial Times. This is being blamed, curiously enough, on the failure of the government’s “Warm Biz” campaign — an effort to encourage warm clothing in lieu of turning up the heater at work — to create the same level of success so far as “Cool Biz” did this summer.
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